Why Q4 Is the Wrong Time to Go Quiet on PR
Year-end press lists and design awards are decided in Q4. Here's why cutting the PR budget now costs coverage in January.
Case Studies: What Good Word's Pitches Actually Do (Juliska)
One case studies showing how Good Word builds pitches around a project's real story, from brief through placement.
Inside Tracy Glover Studio's Latest Installations
A look at Tracy Glover Studio's latest custom lighting installations, and how Good Word brings that work to audiences on social media.
What Summer Press Actually Rewards
A look at what earned trade press coverage this summer, and what it signals about pitching for the rest of the year.
Binge-Worthy Walls: Fancy Walls Brings Pop Culture Home
Fancy Walls draws on the moods of shows like Bridgerton and The White Lotus for a new wave of textured wallpaper.
Tai Ping Unveils the Sierra Collection
Tai Ping's new Sierra collection translates the Sierra Nevada into five hand-knotted rug designs in wool and silk.
Welcoming New Clients: Tai Ping and DLFNY
Good Word is pleased to welcome Tai Ping and DLFNY to its client roster, expanding partnerships across the design and lighting industries.
Recent Media Highlights
Explore recent media placements secured for Good Word clients across leading design, home, lifestyle, and business publications.
The Wallpaper Trends Defining Summer 2026
Discover the wallpaper trends shaping interiors this summer, from Art Deco patterns and botanical prints to textured wallcoverings and warm color palettes.
Society6 x Rugs USA Bring Artist-Designed Rugs Into the Home
Rugs USA partners with Society6 to launch a new collection of artist-designed rugs featuring bold patterns, original artwork, and accessible design for modern interiors.
Polka Dots Are Back.
Fancy Walls explores the return of polka dot wallpaper, from graphic oversized patterns to subtle tonal designs shaping modern interiors and layered spaces.
Why Newsletters Still Matter for Consumer Brands in 2026
Newsletters remain a valuable marketing tool in 2026, helping consumer-facing brands build trust, strengthen audience connection, and support long-term growth.
What Is Social Media Creative Direction and Why Does It Matter?
Learn what social media creative direction means, why it matters for brands, and how it helps create a more cohesive and effective digital presence.
Recent Press Highlights from Good Word | April Update
A look at recent press highlights from Good Word, featuring brand placements that continue to build visibility across design, lifestyle, and consumer media.
The Little Perillo Eco Chair Reflects the Shift Toward Sustainable, Flexible Seating
The Little Perillo Eco Chair Reflects the Shift Toward Sustainable, Flexible Seating
Interior Design Content Trends We’re Loving Right Now
From pattern drenching to process-led storytelling, explore the interior design content trends shaping how design is shared today.
Floral Wallpaper Is Defining the Next Wave of Pattern-Led Interiors
Floral wallpaper is trending again in interior design. Discover how Fancy Walls is redefining florals with bold, customizable, peel-and-stick designs.

