Case Studies: What Good Word's Pitches Actually Do (Juliska)
Case studies are one of the few formats that work equally well for a human reader and an AI search summary, as long as the structure is clear: the challenge, what we did, what happened. Here is one from our work this past year.
Juliska
The challenge: Juliska had not engaged in a focused media outreach effort for some time. We came on board as the company was preparing for a big year with a multitude of initiatives and important launches, and were tasked with securing significant press coverage to help grow the brand’s name recognition.
What we did: In 2022-2023, we celebrated the 20th Anniversary, launched Juliska’s first book, Together at the Table, and introduced Bohemian Vine - a significant collaboration with fashion brand Veronica Beard. We also announced the opening of the company’s Charleston Flagship shop and conducted outreach for the Spring/Summer and Fall/Winter collections. We developed and executed full short- and long-term strategies for each initiative.
The result: In one year, we secured nearly 100 media placements, including several multi-page features, in top shelter, consumer, regional trade, and lifestyle publications, including: The New York Times, Elle Decor, Veranda, Oprah, People, Southern Living, The Houston Chronicle, Architectural Digest, HFN, USA Today, and PureWow.
