Q4 Marketing: How to Balance Influencer Partnerships and Ad Budgets
How brands can split Q4 budgets between influencer marketing and paid social, when to spend, and how partnership ads connect the two.
In the Press: September Highlights from Good Word Clients
Recent press coverage for Good Word PR clients in design, lighting, and home publications, gathered in one place for September 2026.
Q4 Social Media Trends: How AI Is Changing the Way We Shape Content
How AI is changing social media in Q4 2026, what Instagram now rewards, and where brands and platforms are putting AI to work on social.
Fall 2026 Interior Design Trends: Warm Color, Rich Texture, and Rooms With a Story
The fall 2026 interior design trends designers are using, from cinnamon browns and deep purples to expressive stone, dark wood, and collected rooms.
Why Q4 Is the Wrong Time to Go Quiet on PR
Year-end press lists and design awards are decided in Q4. Here's why cutting the PR budget now costs coverage in January.
Case Studies: What Good Word's Pitches Actually Do (Juliska)
One case studies showing how Good Word builds pitches around a project's real story, from brief through placement.
Inside Tracy Glover Studio's Latest Installations
A look at Tracy Glover Studio's latest custom lighting installations, and how Good Word brings that work to audiences on social media.
What Summer Press Actually Rewards
A look at what earned trade press coverage this summer, and what it signals about pitching for the rest of the year.
Binge-Worthy Walls: Fancy Walls Brings Pop Culture Home
Fancy Walls draws on the moods of shows like Bridgerton and The White Lotus for a new wave of textured wallpaper.
The Social Trends We're Watching This Summer
The social media trends shaping design and lifestyle content this summer, from bold color to episodic storytelling.
Tai Ping Unveils the Sierra Collection
Tai Ping's new Sierra collection translates the Sierra Nevada into five hand-knotted rug designs in wool and silk.
Welcoming New Clients: Tai Ping and DLFNY
Good Word is pleased to welcome Tai Ping and DLFNY to its client roster, expanding partnerships across the design and lighting industries.
Recent Media Highlights
Explore recent media placements secured for Good Word clients across leading design, home, lifestyle, and business publications.
The Wallpaper Trends Defining Summer 2026
Discover the wallpaper trends shaping interiors this summer, from Art Deco patterns and botanical prints to textured wallcoverings and warm color palettes.
Society6 x Rugs USA Bring Artist-Designed Rugs Into the Home
Rugs USA partners with Society6 to launch a new collection of artist-designed rugs featuring bold patterns, original artwork, and accessible design for modern interiors.
Instagram Storytelling Trends for Design and Creative Brands
Creative brands are shifting toward more process-driven, editorial, and personality-led storytelling on Instagram through reels, stories, and carousels.
Polka Dots Are Back.
Fancy Walls explores the return of polka dot wallpaper, from graphic oversized patterns to subtle tonal designs shaping modern interiors and layered spaces.
Why Newsletters Still Matter for Consumer Brands in 2026
Newsletters remain a valuable marketing tool in 2026, helping consumer-facing brands build trust, strengthen audience connection, and support long-term growth.
What Is Social Media Creative Direction and Why Does It Matter?
Learn what social media creative direction means, why it matters for brands, and how it helps create a more cohesive and effective digital presence.