At our core,

we are connectors.

Headquartered in Brooklyn, NYC,
Good Word is a Public Relations, Brand Strategy, and Digital Marketing agency operating within the dynamic global design arena.

We work with creative companies that push boundaries and inspire us to live well, live smart, and live beautifully.

We’re proud to say it - we’re damn good at what we do.

Let's Work Together

The Team

With decades of combined experience and skill, our multi-disciplinary team works with clients across the world.

Three women sitting on the floor and looking at an open design magazine. One woman is pointing at an interior page, while the other two women are engaged and watching.

We help brands tell stories that connect and endure. Through strategic public relations, strong brand building, and creative digital campaigns across key platforms, we turn ideas into meaningful visibility.

Red-haired woman in white shirt standing outdoors with sunlight and shadowed brick wall background.
A woman with curly brown hair wearing a light blue denim dress with buttons, layered necklaces, and a nose piercing, standing against a dark teal background.
A woman with long dark hair, wearing hoop earrings and layered necklaces, smiles at the camera. She is dressed in a black sleeveless top and stands in front of a colorful abstract painting.

  • President

    Dania founded Good Word over 14 years ago after working at some of the most respected boutique, design-focused agencies in NYC—representing a veritable Who’s Who of global design brands. With more than 27 years of experience in PR, brand strategy, and social media, she has worked with some of the most distinguished and recognized companies in the industry. Dania calls Brooklyn home and is often inspired by its immensely rich and creative culture as well as its superior pizza.

  • Senior Director

    Stacey has been in PR – developing press and marketing strategies, connecting the connectors, and conceptualizing and executing large- and small-scale events – for 20 years. Working with companies of all sizes in the design, lifestyle, and architecture arenas, she has elevated clients’ profiles in consumer, trade, and business press while establishing invaluable relationships. She lives in Manhattan and gets lost in Brooklyn constantly.

  • Digital Director

    Kristen began her career in the thick of NYC restaurant operations before moving on to media and PR for a small restaurant group. In 2007 Kristen began building social media platforms as the need for a digital presence became pivotal for businesses, eventually starting a social media consultancy for clients in the lifestyle and hospitality industries before joining Good Word in 2016.

A woman with shoulder-length brown hair, wearing a black vest over a floral dress, stands in front of a large decorative brass plate wall art, smiling at the camera.
A young woman with long, wavy brown hair smiling, wearing a black dress with white polka dots, standing indoors in front of a white wall with a framed colorful geometric art piece, and a large green plant.
Woman wearing glasses and a blue checkered shirt sitting indoors with a book, flowers in a vase behind her, and a dark background.

  • Director

    Ashley’s PR experience began in the nonprofit industry and transitioned to brand-building and social media cultivation for a small design company. Since joining Good Word in 2015, she has dedicated her focus and passion toward all things design. Ashley has both led and supported design clients of all types, from product manufacturers, to experiential design firms and interior designers to architecture firms.

  • Lead Designer

    Eva Magaña is a Strategic Designer and Content Developer. She’s a creative force who joined the Good Word team a year ago and has extensive experience in design thinking and internal and external communication strategies for advertising companies and brands across genres.

  • Communications Associate

    Amanda has a background in marketing and media relations, event planning, brand strategy, and studio art. Working across various industries — including fashion, art and design, hospitality, and consumer products — she has experience creating tailored solutions and campaigns for bespoke studios and household brand names alike. Amanda joined Good Word in 2017, bringing her detailed eye, passion for art and design, and research-based approach to effectively implement strategies for creative-minded brands.

FAQs