PR + Brand Strategy
PR + Brand Strategy
PUBLIC RELATIONS
The Good Word team’s combined digital rolodex is jam-packed with lasting and far-reaching personal connections with media professionals across North America and Europe. Our connections come to us as a top resource that provides them with knowledgeable thought leaders, innovative products, and captivating narratives across different industries. Leveraging these important relationships, we tailor our approach to each client’s unique voice, vision, and goals to ensure we reach the right audiences.
BRAND STRATEGY + CONSULTATION
We work holistically to learn a brand’s core vision, mission, and values before reviewing each client’s competitive landscape to determine where they fit, where they stand out, and where they can expand. Together, we cultivate key communications initiatives and a consistent voice that develops and redefines the overall brand strategy.
EXHIBIT + EVENT PLANNING
From brand launches and activations to trade shows, press junkets, and curated designer exhibits, we generate serious buzz around our clients through comprehensive programs that highlight their key goals via meticulously planned and attention-grabbing events.
ADVERTISING CONSULTATION + NEGOTIATION
Using our deep connections with key industry publications we develop print and digital advertising programs and 360° strategies that include Sponsored Content, Podcast Sponsorship, and Event Sponsorship. We make research-based recommendations and participate in rate and added value negotiations.
WORKSHOPS + CORPORATE CONSULTATIONS
We tailor customized programs that bolster your marketing teams and small business plans through our PR & Social Media Workshops and Corporate Consultations.
