Public Relations + Brand Strategy

Public Relations

The Good Word team’s combined digital rolodex is jam-packed with lasting and far-reaching personal connections with media professionals across North America and Europe. Our connections come to us as a top resource, providing them with knowledgeable thought leaders, innovative products, and captivating narratives across different industries. Leveraging these important relationships, we tailor our approach to each client’s unique voice, vision, and goals to ensure we reach the right audiences.

Brand Strategy + Consultation

We work holistically to learn a brand’s core vision, mission, and values before reviewing each client’s competitive landscape to determine where they fit, where they stand out, and where they can expand. Together, we cultivate key communications initiatives and a consistent voice that develops and redefines the overall brand strategy.

Trade Shows + Event Planning + Exhibits

From trade show support to brand launches, press junkets, and curated designer exhibits, we generate serious buzz for our clients through comprehensive programs that highlight their key goals through meticulously planned, attention-grabbing events.

Advertising Consultation + Negotiation

Using our deep connections with key industry publications we develop print and digital advertising programs and 360° strategies that include Sponsored Content, Podcast Sponsorship, and Event Sponsorship. We make research-based recommendations and participate in rate and added value negotiations.

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A laptop displaying an online magazine article about interior design, featuring a woman standing in a living room with a white couch, a large plant, and a fireplace, on a background with the text 'Architectural Digest Rugs USA' on a large dark green
Open magazine displaying interior design and furniture images, resting on a surface with a half purple, half white background, with text reading 'GOODWORD' and 'Metropolis Porcelanosa' in the upper right corner.
Three magazine pages displaying articles about tabletop and household decor, with images of tableware and decorative plates, on a split-colored background with text indicating sources and good word.
Collection of digital articles and website pages about Mercato Place, a business involved in home goods and sampling marketplaces, displayed on screens.
A promotional design featuring a screenshot of a news article about formerly incarcerated people helping with waste issues, alongside branding elements for a company called Formr by Fast Company, including green and dark teal color blocks, and the wo
A webpage on a MacBook Pro screen titled 'A New Platform for Small Brands Is Shaking Up Sustainability Certification', showing images of chairs and a menu bar at the top. The background has a gray color with white cloud shapes, and text on the left r
Cover of House Beautiful magazine featuring a bright, cozy living room with large windows, a chandelier, and comfy seating. Next to it is an open magazine page displaying colorful rugs and textiles, emphasizing home decor ideas.
Open magazine showing interior design and furniture images, with the text "Goodword" at the top and a yellow circle with green text "Azure KFI Studios" on a light blue background.