Brown Jordan is an American luxury outdoor furnishings company founded in 1945 by Robert Brown and Hubert Jordan in Pasadena, California.
From the start, their goal was to create furniture that could withstand outdoor conditions and be elegant — essentially inventing the modern high-end outdoor furniture category.
The Service:
The Challenge:
For 80 years, Brown Jordan has been an iconic name in luxury outdoor furniture. However, the brand sought to revitalize its visibility and reaffirm its leadership in the face of increasing competition in the luxury outdoor furniture market. Despite a strong heritage, consistent press coverage was lacking.
The Approach:
Good Word strategically utilized traditional media channels, focusing on new product launches, thought leadership, company news, and design innovations. We proactively engaged with top-tier publications through in-person meetings at major trade shows, including High Point Market and BDNY. As a result, Good Word successfully maximized the brand's visibility, reaffirming its leadership position and preserving its legacy appeal while upholding its brand values.
The Outcome:
Brown Jordan's media presence has experienced a significant resurgence, with Good Word consistently securing coverage in leading design and lifestyle publications, including Luxe Interiors + Design, Cottages & Gardens, Veranda, House Beautiful, Interior Design, Hospitality Design, and Business of Home. Over the course of one year, we have garnered more than 100 organic media placements. The brand's product launches and executive leadership team are regularly featured, effectively repositioning Brown Jordan at the forefront of industry conversations. Strategic press meetings at trade shows with publications such as House Beautiful, Luxe Interiors + Design, Veranda, and Galerie have generated renewed interest among top-tier editors, resulting in organic press placements.
Over the course of one year, we have garnered more than 100 organic media placements.
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Over the course of one year, we have garnered more than 100 organic media placements.
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Over the course of one year, we have garnered more than 100 organic media placements. 〰️ Over the course of one year, we have garnered more than 100 organic media placements. 〰️
