Porcelanosa Group is a Spanish multinational company founded in 1973 in Villarreal (Castellón), Spain.
It has evolved from a modest ceramic tile manufacturer into a leading global reference in architectural surfaces, interior design, and building solutions.
The Service:
The Challenge:
A globally recognized leader in luxury tile, kitchen, and bath products, Porcelanosa had a strong presence in North America but lacked visibility in the media. With multiple brands under the Porcelanosa Group, the challenge was to distill a clear cohesive narrative that effectively communicated its diverse product offerings and brand messages.
The Approach:
The goal was to enhance media recognition and establish Porcelanosa as a go-to resource for design and architecture press. We have conducted steady press outreach around new products, showroom openings, and trade shows. We highlight the brand’s European roots and design by amplifying key product and company messaging in press outreach while staying aligned on initiatives from its HQ in Spain.
The Outcome:
Porcelanosa has been featured in numerous national and regional publications and blogs, including Elle Décor, Luxe, Interior Design, Metropolis, House Beautiful Dwell, Hospitality Design, and more. With our help, the brand has also received several prestigious industry awards. Porcelanosa has been featured in multiple outlets as a trend expert and thought leader in the industry. In addition, showroom locations have been featured in key market publications nationwide.
With our help, the brand has also received several prestigious industry awards.
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With our help, the brand has also received several prestigious industry awards.
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With our help, the brand has also received several prestigious industry awards. 〰️ With our help, the brand has also received several prestigious industry awards. 〰️
The Service:
The Challenge:
Curate a dynamic group of tastemakers, designers, and content creators to visit Porcelanosa in Spain through our extensive network of collaborators in the design industry.
The Approach:
We partnered with the brand to develop a guest list of US-based designers who align with talent from Europe, the UK, Mexico, and Dubai. Our goal was to create a memorable, brand-focused experience in 2024 and 2025. The trip was designed to introduce these creators and designers to the brand’s archive, heritage craftsmanship, and exciting new products. This initiative aims to generate excitement and create content that resonates with the demographics of each region.
The Outcome:
The trip was successful in terms of brand awareness, content creation, and overall excitement for the brand. The team felt that the group represented a dynamic mix of design talent, creators, and new brand disciplines that would help the brand reach new audiences.
