Ending 2025 Strong: ALL THE GOOD WORDS!

We wrapped 2025 with the kind of coverage that does more than look good in a press email. These were the placements that built real momentum: the ones that put our clients in front of the right audiences, at the right time, with the right story. Not just “new product” blurbs, but meaningful features, gift guides with purchase intent, designer-facing visibility, and brand moments that created trust. That is the difference between having press and having PR that actually moves the needle.

What made these clips land was strategy, not luck. We leaned into clear positioning, strong visuals, and angles that editors could use instantly. We connected launches to trends, paired product stories with real design education, and made sure each pitch answered the question editors always ask: why now, and why should anyone care. The result is press that supports SEO, elevates brand authority, and gives sales teams and showrooms something credible to point to when conversations get serious.

If you are building your 2026 PR plan, take a cue from what worked at the end of 2025: consistent outreach, a tight narrative, and a mix of fast hits plus evergreen storytelling. Press coverage is not just a screenshot for Instagram. It is a credibility engine that feeds your website, your partnerships, your lead generation, and your long-term brand building. If you want, send me the actual clip list and I can weave in the specific outlets and angles so this reads like a true Good Word year-end recap.