Wilsonart

 
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Ongoing Social media

The Challenge: 

Implement an effective social media strategy and on-brand messaging for the company and their multiple product launches, unique demographics, and target industries.

What we did:

Created a short and long-term flexible strategy allowing us the ability to adjust the plan as necessary; developed platforms and a content plan with pillars that touch on products, corporate social responsibility, engagement drivers, and user-generated content; strengthened the existing brand collaborations by creating content prompts that speak to the content pillars, thereby reinforcing key messaging with a broader audience.

What we achieved:

We saw an increase of followers and engagement across platforms by 30% in the first quarter. Our strategy created consistency in the posting, style, and structure, and more importantly, we found ways to speak about the many facets of the brand without alienating the existing audience.  

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Kitchen and Bath Industry Show (KBIS) PR + Social Media

THE CHALLENGE:

Grow the number of organic visits and booth appointments at the leading tradeshow for the Kitchen & Bath Industry; take advantage of the buzz and excitement surrounding the show via social media conversations and interactions while driving traffic to the booth and creating excitement around new Wilsonart initiatives. 

WHAT WE DID (SOCIAL MEDIA):

Created over 30 unique pieces of content across three platforms (Instagram, Facebook, and LinkedIn) in accordance with the KBIS social media strategy; sparked an active conversation about “Wilsonart” and “KBIS” on social media.

WHAT WE ACHIEVED (SOCIAL MEDIA):

Numerous positive mentions before, during, and after the show that continues, to date; combined mentions contributed to a reach of 32,000 on Instagram stories, an increase of 38% over their normal traffic. This is 22% higher than the general platform’s average traffic. 

Profile Visits: 738 (Increased by 409 from the previous week); website Clicks: 28 (Increased by 13 from the previous week); reach: 4,560; impressions: 22,042 (Increased by 13,000 from the previous week); followers: +167 (Increased by 17.5% over the three-day event).

WHAT WE DID (PR):

Hosted four journalists on behalf of Wilsonart. They represented: Rue, Lonny, Architectural Digest/AD Pro, and Interior Design Magazine; conducted outreach to all relevant, attending press and invited them to tour the booth, learn about new products, and meet with Wilsonart execs and designers.

WHAT WE ACHIEVED (PR): 

Hosted private booth tours to 31 journalists, editors, and reps for top-tier media via pre-scheduled appointments and organic visits including Architectural Record, Interiors + Sources, Better Homes & Gardens, Luxe Interiors + Design, Design Milk, HGTV Magazine.  The media impressions to date resulting from KBIS press outreach totaled nearly 24,000,000.  

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