THE SERVICE:

Ongoing PR + Brand Strategy + Events.

THE CHALLENGE:

Establish a media presence for this boutique Rhode Island-based studio with a bespoke product line while staying true to the brand and attracting potential new clients.

THE APPROACH:

Over the course of four years, we executed steady, proactive press outreach around new products, initiatives, collaborations and installations, as well as supporting TGS at multiple trade shows (i.e. the International Contemporary Furniture fair, Architectural Digest Design Show) via press outreach and on-site assistance. We also recommended a shift from traditional print press materials in favor of a digital lookbook.

THE OUTCOME:

TGS has been featured in numerous national and regional publications and blogs including: Elle Décor, Luxe Interiors & Design, The Associated Press, House Beautiful, Home Accents Today, Traditional Home, and C Magazine. Throughout our partnership, the studio has seen a marked increase in inquiries, web traffic, and at times, direct sales in correlation with press coverage.

THE SERVICE:

Ongoing Social Media @tracygloverstudio

THE APPROACH:

We prioritized social media platforms that highlighted the visual aspects of our brand while giving a general audience and potential clients insight into our behind-the-scenes design processes. This enabled us to connect with industry professionals and existing and potential clients in real-time while showcasing imagery and essential information about the products and installations.

THE CHALLENGE:

To build out organic and strategy-driven platforms, grow following and engagement steadily, and establish consistent brand messaging and aesthetics.

THE OUTCOME:

In just two years, TGS's enhanced digital presence has resulted in over 120% growth in referral rates, effectively directing audiences from the brand's social platforms to the website. This growth has also increased project inquiries, collaboration requests, and direct sales.

On average, all platforms have grown their quality followers by 28% per month, which has boosted website traffic, sales inquiries, and overall brand reach. TGS has expanded its follower count from less than 1,000 to over 17k by employing organic strategies and social media marketing (SMM). The brand's only advertising expenditure comes from the annual SMM budget, and sales are up 50% year-over-year in 2024.

In the first quarter of 2025, TGS was selected as a Pinterest Spotlight Account due to its impressive click-through rate (CTR) and traction on the platform, which will lead to a case study. The brand targets interior designers, architects, buyers, and design media through a strategy that combines authentic content, organic engagement, and targeted social media marketing.

THE SERVICE:

Monthly Newsletters

THE APPROACH:

Tracy Glover’s Studio newsletter features a blend of behind-the-scenes content that expands on her social media posts, exciting product announcements, and updates on installations for her ever-growing list of clients, fans, potential customers, and media contacts.