KFI Studios
KFI Studios
THE SERVICE:
Public Relations + Brand Strategy.
THE CHALLENGE:
Increasing brand awareness and market penetration in a competitive industry for this leader in commercial furniture. Despite offering high-quality, design-forward products, the company needed to differentiate itself and effectively communicate its value proposition to architects, designers, and businesses.
THE APPROACH:
The goal was to elevate KFI’s brand presence and drive engagement through strategic storytelling and targeted outreach. Over several months, we executed steady, proactive press outreach around trade shows, new products, and design collaborations.
THE OUTCOME:
Despite a limited period of proactive PR outreach, we secured 62 press placements over 11 months in top-tier outlets, including Interior Design, Azure, Design Milk, Metropolis, Hospitality Design, and more.
