Let's Talk about Public Relations!
What is Public Relations for Design Brands?
Public relations (PR) is often misunderstood as simply “getting press,” but for design brands, whether in interiors, architecture, furniture, lighting, or materials, it’s much more than that. PR is the bridge between your brand and the audiences you want to reach: designers, specifiers, retailers, editors, influencers, and ultimately, the clients who live with your products.
PR Builds Reputation, Not Just Awareness
For design brands, reputation is everything. A thoughtfully crafted PR strategy ensures that your brand is recognized not only for what you make, but also for what you stand for: innovation, craftsmanship, sustainability, heritage, or all of the above. Unlike advertising, which you control, PR relies on storytelling and third-party credibility. A feature in a respected design magazine or a profile of your founder carries weight that no ad can replicate.
PR is About Storytelling
Design brands succeed when they tell stories that connect with people on both a professional and emotional level. PR brings those stories to life, whether it’s the inspiration behind a new collection, the craftsmanship of your makers, or the way your products transform spaces. This is where press releases, lookbooks, media kits, and brand narratives all come into play.
PR Extends Beyond Media Coverage
Today, design PR includes influencer partnerships, showroom events, industry collaborations, and thought leadership opportunities. It might mean placing a founder on a panel at Milan Design Week, organizing a private dinner with top architects, or ensuring your products are included in trend reports. The goal is visibility where it matters most.
Why Design Brands Need PR
Differentiate in a crowded market: Countless design brands are competing for attention -PR helps you stand out.
Build credibility: A third-party endorsement or editorial placement validates your brand.
Strengthen relationships: PR keeps your brand top of mind with journalists, designers, and industry leaders.
Drive long-term value: A strong PR presence helps position your brand as a leader, paving the way for growth and partnerships.
Why it’s a Necessity
Public relations for design brands is about more than “getting press.” It’s about building a reputation, sharing your story, and strategically positioning your brand within the design industry. Done well, PR ensures your work doesn’t just get seen -it gets remembered.