Boscan Bomarc
Boscan Construction
THE SERVICE:
Branding, Brand Refresh, Graphic Design, Website Design and Programming + Copywriting.
THE CHALLENGE:
Boscan is an up-and-coming construction and construction management company in Florida that wanted to align its new success with its brand image. They had an existing logo and website but needed a modern feel that better communicated the brand. Boscan wanted to revitalize its logo and embark on an overall brand refresh and website update.
THE APPROACH:
We began with a brand refresh for Boscan. We did not do a complete redesign as the company already has a strong presence in Florida and an engaged audience. Instead, we aimed to elevate its current look and develop a new brand tooklit to be used across verticals, including site signage, social media platforms, and general marketing materials.
Once the brand kit was established, we designed a new user-friendly and visually appealing website. We organized the site so that users could easily contact the group for more information and, more importantly, get an immediate sense of the brand—which embodies honesty, family orientation, and strong values. We created a modern, distinctive aesthetic focusing on a proactive user experience. Additionally, we established SEO foundations to enhance search engine traffic and drive future growth.
THE OUTCOME:
Boscan revitalized all existing collateral according to the new branding guidelines. This included site signage, social media presence, and out-of-home (OOH) advertising. The updated website achieved up to a 20% increase in clicks within the first 30 days. The brand is excited to expand its new look nationwide, believing that its fresh branding is competitive among construction companies.
Bomarc Management
THE SERVICE:
Branding, Graphic Design, Website Design and Programming + Copywriting.
THE CHALLENGE:
Bomarc, while part of the Boscan umbrella, needed to establish its own identity and attract a distinct audience without compromising the core values that Boscan had already developed. It required a unique identity that could stand alone yet still maintain a connection to the Boscan brand.
THE OUTCOME:
In one year, we secured nearly 100 media The branding identity and launch of the new brand were successful. The brand activated the launch through internal channels and among its core clients. There was an impressive increase in clicks to the website, with over 1,000 organic impressions recorded in the first week.
THE APPROACH:
For the Bomarc brand, we developed a complete identity. This included designing a logo, brand kit, and website that complements the sister brand, Boscan and stands out on its own. Utilizing the letter "B," we created a cohesive connection between the two brands while ensuring that Bomarc maintains its unique branding identity. When viewed side by side, both website fonts, color schemes, and design elements demonstrate their connection while highlighting their independent identities.
For the Bomarc website, we prioritized a cohesive user experience (UX) from the homepage to the contact page, effectively communicating the company’s services. The design is visually engaging and guides users seamlessly to the most essential sections of the website.
