PR + Brand Strategy + Events

THE CHALLENGE: 

Establish a media presence for a small, boutique brand with a bespoke product line while staying true to the brand and attracting potential new clients.  Starting from scratch and building slowly - here's what we did over the course of four years Good Word has worked to increase brand awareness and sales for this Rhode Island-based studio.

WHAT WE DID:

Proactive press outreach around new products, initiatives, collaborations and installations; support at multiple tradeshows (i.e. the International Contemporary Furniture fair, Architectural Digest Design Show) via press outreach and on-site assistance; updated and shifted away from traditional print press materials in favor of a digital look book.

WHAT WE ACHIEVED:

TGS has been featured in numerous national and regional publications and blogs including: Elle Décor, Luxe Interiors & Design, The Associated Press, House Beautiful, Home Accents Today, Traditional Home, C Magazine. Throughout our partnership, the studio has seen a marked increase in inquiries, web traffic, and at times, direct sales in correlation with press coverage secured by Good Word.

Kristen Haff