Social Media Strategy + Execution
Having a strategic social media presence is an integral component of any brand’s success. Effective social media campaigns are engaging, strategic and feature more than just products or projects. We have the ability to see how a story can be told across any and all platforms, as well as analytic social tools to track progress. Our social media team is driven to provide insight into business growth opportunities, competitive landscape and long view goals. We help communicate your spirit and tell your story in an organic way to attract the right type of audience. We don’t believe in paid followers or likes. We aim for genuine engagement.
Thanks to our many years of combined experience working in this space, our team has built lasting personal connections with writers, editors, and freelance journalists all over North America. The press looks to us as a resource for great clients and products that are innovative and well designed. We work tirelessly to make sure our approach best represents each client’s unique voice and goals.
Branding & Brand Strategy
We consider the company vision, mission, and values when helping to build a single brand identity. Our work with both large and established companies, as well as smaller, up-and-coming brands, has taught us that what increases growth for one, is different from what drives visibility for another. We work to develop and market our clients to the press, as well as their broader target audiences, by communicating a company “voice” that supports the essence of who they are in an ever-changing marketplace.
Influencer Collaborations & Marketing
Influencer partnerships can be an important element within a brand’s marketing plan. We are able to develop a strategy that expands your brand visibility through strategic collaborations. Our work includes influencer marketing strategy, research to find the right partners, budget and terms negotiation, concept development and partnership management.
Multimedia Content Development
When it comes to telling our clients’ stories, we are a full-service, one-stop-shop. Our creative thinking and innovative approach don’t just apply to press releases. We know that companies need well-developed and eye-catching content to build and grow their brands. Our carefully selected network of talented creatives allows us to offer a number of multimedia services including: copy writing; video content – from concept generation, camera work, editing, motion graphics, illustration/animation, to hyper and timelapse video; photography - product, portrait and event; brand identity - website, logo, collateral material design and production.
Event & Exhibit Planning
We develop comprehensive programs and work with our clients to execute plans of action while simultaneously generating buzz. Our experience includes brand launches, trade shows, CEU/A+D events, curated designer exhibits, desk side meetings, and press junkets... we’ve done it all.